Skip to main content


Case Study

When the product description should become a promise, real know-how is required. As a first step a unique product name fitting for a beauty and health supplement had to be found.


  • Campaign concept
  • Branding , name finding, packaging design
  • Layout
  • Implementation
  • Shop plugin
  • Design Social-Media presence
  • Community-/Audience-Management
  • Seeding

The launch began with advertisements on Facebook and the web shop. It was complemented by a custom Facebook fanpage.
In short: An all around digital campaign without forgetting tradition.
Continuous dialogue and campaigns for fans - Facebook als a multiplier and advertising platform.

The second step was all about selling. Promoted with a pre-launch campaign QYRA was introduced. Articles from Beauty bloggers who tested QYRA before supported the campaign.