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Case Study

The Otto Herbert Hajek art foundation by Sparda-Bank Baden-Wuerttemberg displays the foundation owned art pieces in a virtual museum. It is the only one in the world. For this museum we had to find and implement new ways to present the art.




  • Consulting
  • Concept
  • Layout
  • Implementation
  • Social-Media presence
  • Community- /Audience-Management

With a website relaunch, social media and a mediator as multiplier for his work: Art Hajek as a virtual alter ego of Otto Herbert Hajek. This way art finds its friends, daily.